Every estate agent naturally wants their business to stand out well in the market. It is important to stand out from the competition in a positive way. Every estate agency has its own unique selling points. However, a brief survey of clients shows that some factors outweigh others. For instance, experience and knowledge of the market are seen by customers as more important than the sales strategies of the firm. People pay attention to several things when choosing a real estate agent. Below is an overview of the criteria that are often mentioned:
1. Reputation and experience:
A good reputation and years of experience in the market are often decisive. People want an estate agent who is known for his reliability and professionalism.
2. Knowledge of the local market:
It is important for a real estate agent to be knowledgeable about the local property market. This includes knowledge of the neighbourhood, market prices, and recent developments.
3. Transparency and honesty:
Transparency in communication and honest advice are highly valued. People want to feel comfortable with the broker and trust that he or she is honest about things like pricing and expectations.
4. Cost and commission rate:
The cost and commission percentage charged by the estate agent play a big role in selection. People like to know what they are getting for their money and how the costs compare to those of other estate agents.
5. Communication skills:
Good communication is essential. This includes regular updates, availability for queries, and a proactive approach in keeping clients informed about the progress of their transaction.
6. Marketing strategies:
Effective marketing and promotion of the property are important. This includes both online and offline strategies to bring the property to the attention of potential buyers or tenants.
7. Personal approach and engagement:
A personal approach and commitment to the client are appreciated. People do not want to feel like a number, but want their estate agent to really care about their situation and be genuinely involved in the process.
8. Network and connections:
An extensive network of potential buyers, sellers, other brokers, and professionals in the real estate industry can give a broker more opportunities to sell a property quickly and at a good price.
9. Negotiation skills:
Strong negotiation skills are crucial. A broker must be able to get the best deal for his or her client, whether buying or selling a property.
10. Online reviews and recommendations:
Nowadays, many people look for online reviews and recommendations from previous clients to get an idea of the experiences others have had with the estate agent.
By paying attention to these aspects, people can better make an informed choice when selecting a real estate agent that suits their needs and expectations.
When you decide to sell your property invite two or three estate agents so you can compare different aspects.
